AMAA Sets Up Business Development and Brand Management Dpt.

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AMAA Sets Up Business Development and Brand Management Dpt.

Postby Administrator » Thu Mar 08, 2012 11:57 am

Africa Movie Academy Awards, an offshoot of Africa Film Academy has set up a department to manage its global operations, brand image and actively drive partnerships with Africa’s local and international business community.

Now in its 8th year, AMAA has grown to become Africa’s biggest and most prestigious awards for African film and cinema. Working on a full time basis, the nine-man team was set up to drive continuous global corporate participation in its initiatives, manage its sub brands, and ensure seamless implementation of AMAA’s business objectives across its hubs in Ghana, Kenya, South Africa, Cameroun, Nigeria and other target markets.

The new department is headed by Naomi Lucas, who has over the years worked with and managed Client Service, PR, Events and experiential activities for Global brands like Coca-Cola, Procter & Gamble, Dr. Murad and Clarins amongst others.

Naomi Lucas.

In addition to their business development functions, team members also head key sub brands and business units within the department. Aderemi Fakumoju, a Microsoft Certified Technology Specialist, provides administration and HR support to the department. Aderemi has worked in the industrial maintenance, training, information technology, automobile and entertainment sectors in Nigeria. Fisayo Fashoyin, a graduate of Maths & Statistics from the University of Lagos brings years of experience from top firms like SCOA PLC, CMC Connect and Adstrat BMC and manages AMAA’s Media Monitoring and Evaluation sub-unit. Tosin Sawyerr, a passionate social entrepreneur with strong project management skills, handles Research & insight and helps AMAA keep an eye on the social media space. Other team members include Irene Ohiri who coordinates AMAA’s Film & Screening process, Tolani Osinubi AMAA’s Film-In-A-Box Coordinator, Ken Anichie and Mirian Opara, who’s had stints with Kiss Events and Farafina Publishing.

Naomi Lucas, reiterates the mandate of the new department, ‘AMAA has attained an enviable position as Africa’s biggest and most prestigious awards event for the film industry. Knowing how easy it is to slip into complacency, the Business Development and Brand Management department will ensure AMAA retains its global competitiveness, integrity and continually encourage participation from all African countries, Africans in diaspora, governments and the international business community.

Press Release

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