New Kenyan TV station #RaiaTV to AIR 80% local content.

Gerald Langiri
August 29 / 2017

Digital Migration brought about a lot of optimism for many Kenyan Film makers. It was the light at the end of the tunnel. The opportunity we had all been waiting for. A chance to showcase your work to the larger audiences without much hustle and red tape.  A free for all if you will. As a result, many TV stations came up to cater for the niche market and to act as alternatives to what we had all gotten used to. The so called big 5 i.e KBC, NTV, KTN, Citizen TV and K24.

However, while many new stations are barely surviving now with most already having closed down, it was soon evident that owning a TV channel/station is one thing, getting the audiences and maintaining them with great content is a whole different thing altogether. What many new tv stations did was play music videos the whole day and have Hollywood movies on replay which proved to not be a long term self-sustaining strategy.

It is why we are excited about the entrant of #RaiaTV. It is coming in at a time when many film makers are looking for space to showcase their content and audiences longing for outstanding Kenyan TV shows. The station is expected to air 80% local content ranging from feature films, comedies, only Kenyan music videos plus much more.

Set to launch soon, Raia TV is located in Nyali, Mombasa and transmission will begin in the coastal town before spreading to all over the country and claim the title of being the only station which would have reached and surpassed the 60% local content quota and government directive.

The owners of the station are producers themselves with their production company famously known as Ashiner Pictures being behind some of the best Swahili shows in Kenya e.g Kashfa, Almasi, Sumu, Cheche…just to mention a few. So they totally understand the needs and wants of not only the audiences but also content producers.

The bigger question is without a doubt, if the tv station will open its doors to buying content from other film makers or if they’ll be producing their own in-house content to meet their 80% local content target.

Share this post

Other Posts

Kenyan Short Film #Imara Becomes A Finalist In Two Australian Film Festivals

Posted on Aug 07, 2017

Samuel Wanjohi, an upcoming Kenyan filmmaker, has his latest documentary film “Imara” selected as a finalist in the NOVA Employment 2017 Focus On Ability Short Film Awards in Australia. The film tells the story of Mwangi, a professional Kenyan cyclist from Kenyan Riders Safaricom whose dreams of being a world champion in the sport live on, despite having lost his left leg during the Tour du ...

MultiChoice commits Sh. 0.5 Billion towards local production

Posted on Jun 28, 2017

MultiChoice and Mnet, Africa’s largest producers and broadcasters of local television content hosted over 200 local producers, content developers and students to a one-day summit on Investing in East Africa local content industries to spur economic growth on the 27th of June 2017 at Supersport studios. GOtv Kenya General Manager, Simon Kariithi reiterated the commitment by DStv and GOtv to i...

#ShitHappens TO REPRESENT KENYA AT THE #RoldaWebFest 2017

Posted on Jun 12, 2017

To the avid follower of the Kenyan web series Shit Happens, the makers have some exciting news for you. Just 4 episodes into it, shit happens is receiving international recognition. Yes, the web series has officially been selected as one of the finalists to be screening at the Rolda Web Festival, Colombia in the “Web Series Comedy” (series web comedia) category. The screening will take...


Posted on May 22, 2017

You walk into an audition waiting room and your throat tightens as you size up the other actors. A voice in your head starts to say, 'Most of these actors have more credits than me. These people are ridiculously good-looking. What the heck are my lines again? Everyone else has the lines down. No, I’m going to beat everyone out and nail this part! I have more talent than anyone here. Ugh, the...